Aqualisa Circumstance Analysis
Nature of the Condition
Aqualisa, a U. T. shower company is having difficulties selling their particular newly created, technologically innovated Quartz shower product. The Quartz version addresses many, if only a few, of the concerns regarding U. K. showers. Aqualisa hasn't only improved the important issues of water pressure and temperature using their Quartz model, but they have also improved upon makeup, ease of use, and product quality. The Quartz is also easy to install compared to other models out there. Aqualisa has come up with an excellent product, but the shower is definitely not selling at the rate that Aqualisa had wished. Plumbers usually do not want to install it since it is electric, and consumers have not heard enough about it to share the plumbing technician that is what they wish. Aqualisa is a tough situation В– there is a great product, but they have zero one to offer it to.
Decision to be Made
Aqualisa must decide how to generate more revenue momentum for their Quartz merchandise. Their current sales strategy of supplying distributors, operate shops, showrooms, developers, and plumbers is definitely not working, because they are not viewing the sales volume that they expected with such an progressive product. Aqualisa must think of a better product sales strategy quickly, as their us patents will expire and competition will catch up with them within just a few years.
There are many alternatives that Rawlinson and Aqualisa can consider in order to boost sales energy for their item. Several factors should be: 1)Change marketing strategy to target consumers immediately.
2)Change online strategy to target the Do-It-Yourself crowds. 3)Change online strategy to target builders.
4)Lower the cost.
5)Let Gobelet become a specialized niche product, and concentrate revenue on additional products. 6)Change marketing strategy to target the plumbers/installers.
There are pros and cons to each alternative; Aqualisa must make a decision on the method that may...